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Online Marketing Strategy
( 6 items )
Every small business needs an online marketing strategy in addition to their "brick and mortar" marketing strategy. If you don't have a formal marketing plan and an online marketing plan, then STOP right now and call us!
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Business Coaching
( 1 items )
Most small business owners and independent professionals are experts in the service or product they provide but they have little or no knowledge in sales or marketing. They love what they are doing but they just don’t have the skills or desire to build and run the business.
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Copywriting
( 2 items )
One of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving little focus or refinement.
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Website Design
( 2 items )
In this era of ultra-sophisticated internet marketing and web design, there is no excuse for an e-business to suffer with an ineffective website. Whether your goal is to present a basic business website that briefly introduces and describes your company and product, or you endeavor to develop a fully-functioning cash-cow storefront, there is a wide array of design choices to cater to all of your needs. Your website should fit your business like a well-tailored Armani suit. It should reflect exactly who you are and at the same time, instill confidence in the potential buyer that your business is solid, stable and reliable.
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Pay Per Click Campaigns
( 1 items )
The major search engines are constantly changing their rules for pay-per-click (PPC) advertising. Keeping up with the changes is a full time job.
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Email Marketing
( 2 items )
Email marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. At this time, to say that the whole world is on the Web is not a stretch. Hundreds of millions of people plug into the Net on a regular basis.
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Keyword Selection
( 2 items )
The most important component of search engine optimization is the keyword selection. Search engines use key words and phrases to find and rank websites. The crawler or spider-based search engines, so called because they sift through websites and add them to their databases, sort through millions of websites by following an algorithm, or set of rules.
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Search Engine Optimization
( 3 items )
In the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to your website. Understanding how search engines work and what they require is an important first step to harnessing their marketing power.
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Newsletters
( 1 items )
Email lists are excellent marketing tools because they are a well-established internet tradition and generally considered trusted resources. They are also very handy for marketing because they tend to be very specific to an interest or industry. One of the best ways to utilize an email list is with a newsletter.
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Direct Mail Campaigns
( 2 items )
Despite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Direct mail marketing continues to be a leading method because it can be focused, predictable and economical.
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Shopping Carts
( 2 items )
Shopping cart technology has evolved to be a must-have feature for the internet seller. Most e-merchants are aware that shopping carts function to facilitate the purchasing process. They provide the means to catalog sale items; calculate price and shipping costs; and process real-time payments. What business owners may not know is that shopping carts services can, as a result of their data-collecting functions, provide valuable advanced marketing information.
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Autoresponders
( 2 items )
Whether your e-business is planning to launch an email marketing campaign or simply in need of handling demanding email inquiries, rapid email response to inquiries is a customer service essential. Ideally, customer email inquiries should be answered within a 24 hour period. In this way the customer feels valued; you represent your business as efficient and eager to serve; and you set a processing goal for yourself that keeps your communications a high priority.
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Webhosting
( 2 items )
Web hosts are service companies that provide space on their servers for internet users. Web hosts provide online systems for internet connectivity and for storing information, image mediums and other internet content. For the company interested in conducting business on the web, the proper choice of web host is a crucial step in any internet marketing plan.