Attract Clients Now
"Attract Clients Now" the Online Newsletter from Valiss,
Helping You Attract More Clients With Less Effort
In this week's issue - How to drive traffic to your website
First of all I want to welcome you to our first newsletter. This isn’t
going to be a long sales letter so you can keep reading. I want to
share
useful information with you that’s going to help you create
an online
presence without the sometimes painful learning curve
that I
experienced.
I’ve been trying different tools and techniques
for quite
a while and I’ll
be sharing my successes and failures
with you.
Here we go…
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Driving Traffic To Your Website
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Everyone wants to know the big secret to driving traffic to their
website.
Every day I see an article or an ad talking about driving
people to your
website. Driving traffic to a website has become
the “holy grail” on the
internet. People are realizing that 'if you
build it, they won't come...
unless
you give them a reason'.
Website traffic just doesn’t happen
by itself.
Your website is
just one of many millions on the web and
people rarely
just
stumble upon your site by accident.
There are many ways to drive traffic to your website. You can
buy
traffic
from vendors that will pummel your website with hits
from
automated
programs. This will increase your hits but will
it increase
your bottom line?
Probably not. You can set up blogs
that spider
(connect to) your website
increasing your traffic count.
Does this
drive users to your website? Only
if your blog is so
interesting that
people are reading it. There are thousands
of
blogs posted on the
internet and your blog is just a needle in the
internet
haystack.
Another trick is to create RSS (Really Simple Syndication) feeds
for your
website and subscribe to other RSS feeds. This again will
increase your hit
count but will do very little to drive potential
customers to your website unless
you’re providing valuable
information. Tricks will increase your hit count but
do very little to
drive potential customers to your website.
A better way to buy traffic for your website is by using pay-per-click
with
Yahoo and Google. You identify the most common keywords
associated
with what you’re offering and bid on those keywords.
This can be a costly
option if you’re bidding on popular keywords
but it’s a reliable way to
generate highly targeted traffic. In my
next newsletter I’ll go into more
detail about using pay-per-click
advertising.
The best way to generate traffic for your website is to provide
quality
content that will solve your customer’s problems. People
search the
internet for information that will solve their problems.
Write and post
as many articles as you can on your website.
If you don’t have time to
write articles or can’t write then hire
someone to write the articles for
you. You can have quality articles
written by freelance writers at www.elance.com for practically nothing.
The articles should be relevant
to the problems your customers are
experiencing and to the services you
provide to solve those customer
problems. Remember, it’s all about
providing solutions to your
customer’s problems. Check the “How To” Articles section on my
website at www.valiss.com for more
information about your website
content.
The bottom line is that you can’t trick people into finding your
website.
You must provide valuable information that solves your
customer’s
problems. Your customers don’t come to your website
to read your
blog about how you spent the weekend. They’ll come
to your website
if they know they can find a solution to their most
pressing issues.
Keep your content fresh and relevant to solving
your customer’s
problems and in no time you’ll have plenty of
visitors to your website.
Next time I'll talk about how you can use pay-per-click to generate
targeted traffic and not spend a fortune.
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”Attract Clients While You Sleep” Coaching Program now starting.
Details at www.valiss.com/specials
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Feel free to contact me anytime if you have any questions.
Until next time,
Ted Prodromou
ted@valiss.com
1-(888)-663-0074
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Valiss IT, Inc. 20 El Cerrito Ave San Anselmo, CA 94960
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